Custom dashboards
without the subscription.
Purpose-built BI software. We address your needs head-on for a simple and stable product.
// case study
100M-row PostgreSQL → BigQuery → custom reporting dashboard
3-layer deployment · 5-minute refresh · columnar reporting across order, customer, and web performance metrics
end-to-end deployment in 4 weeks
// integrations
We play nice with everything you already use.
Stripe
Shopify
Google BigQuery
HubSpot
QuickBooks
Xero
Google Cloud
Mailchimp
Google Analytics
Google Ads
Square
Zendesk
Notion
Trello
PayPal
ZapierStripeShopifyGoogle BigQueryHubSpotQuickBooksXeroGoogle CloudMailchimpGoogle AnalyticsGoogle AdsSquareZendeskNotionTrelloPayPalZapier
Airtable
Jira
Asana
WooCommerce
Atlassian
Intercom
Firebase
MySQL
ClickUp
Meta
Typeform
Braintree
PostgreSQL
MongoDB
GitHub
SnowflakeAirtableJiraAsanaWooCommerceAtlassianIntercomFirebaseMySQLClickUpMetaTypeformBraintreePostgreSQLMongoDBGitHubSnowflakeSaaS: 25 seats at $40/mo, +5%/yr inflation. Custom: $2,500/yr amortization.
// 5-year cost comparison
Turn your software expenses into assets.
SaaS is an operating expense that constantly increases. Custom software stays on your balance sheet and can be amortized over 5-7 years.
See the full amortization schedule →Read our software capitalization whitepaper →// our work
What we've built.
// cash flow · KPI reporting · sales & real-time dashboards
Dashboards & KPI Reporting
Your whole business, visible in one place.
Custom dashboards built around your exact metrics. No per-seat licensing, no permanent vendor lock-in — built once, yours forever.
// sales forecasting · dynamic pricing · churn prediction · inventory optimization
Mathematical Modeling & Forecasting
Outsmart your competitors with applied mathematics.
Predictive models, pricing optimization, demand forecasting, survival analysis. The kind of quantitative work most BI shops genuinely can't do.
// data warehouse · ETL pipeline · API integration · automated sync
Apps, APIs, Integrations & More
Connecting and moving the right data, everywhere it needs to go.
We connect every data source in your business and build a clean, queryable warehouse — and we build outbound APIs to push your data to partners and downstream systems. No more reconciling exports or waiting on IT.
// pricing strategy · competitive analysis · market sizing · go-to-market
Strategic & Competitive Analysis
Understand your market position to make more deliberate decisions.
Pricing strategy, go-to-market analysis, competitive positioning, unit economics — packaged as a clear, actionable deliverable.
Live e-commerce demo.
Interact with a live e-commerce funnel dashboard during a weekday of B2C and B2B business.
Just one example of what’s possible.
Open Live Demo →
// free discovery call
Book a discovery call today.
Tell me what you need to track. I’ll tell you if I can build it.
