Custom analytics
without the subscription.
Purpose-built BI software. We address your needs head-on for a simple and stable product.
// case study
100M-row PostgreSQL → BigQuery → custom reporting dashboard
3-layer deployment · 5-minute refresh · columnar reporting across order, customer, and web performance metrics
end-to-end deployment in 4 weeks
// folks I've worked with
| SaaS Platform | Custom |
|---|---|
| You rent access | You own the asset |
| Built on their templates | Built around your business |
| Data sits on their US servers | Data sits where you choose |
| Stop paying — lose everything | Stop paying — keep everything |
Turn your software expenses into assets.
SaaS is an operating expense that constantly increases. Custom software stays on your balance sheet and can be amortized over 5-7 years.
See the full amortization schedule →Read our software capitalization whitepaper →What we've built.
// cash flow · KPI reporting · sales & real-time dashboards
Dashboards & KPI Reporting
Your whole business, visible in one place.
Custom dashboards built around your exact metrics. No per-seat licensing, no permanent vendor lock-in — built once, yours forever.
// cohort retention · kaplan-meier
Survival analysis
Median retention: ≈ 42 days
// sales forecasting · dynamic pricing · churn prediction · inventory optimization
Mathematical Modeling & Forecasting
Answer the real questions with applied mathematics.
Predictive models, pricing optimization, demand forecasting, survival analysis. The kind of quantitative work most BI shops genuinely can't do.
// 9° · perspective 1600
// data warehouse · ETL pipeline · API integration · automated sync
Sovereign Cloud & Data
Connecting and moving the right data, everywhere it needs to go.
We connect every data source in your business and build a clean, queryable warehouse — and we build outbound APIs to push your data to partners and downstream systems. No more reconciling exports or waiting on IT.
// instant project estimate
Get a ballpark in 30 seconds.
A few questions to get a ballpark.

// your estimate appears here
Answer the questions to see your ballpark.
Live e-commerce demo.
Interact with a live e-commerce funnel dashboard during a weekday of B2C and B2B business.
Just one example of what’s possible.
Open Live Demo →
// faq
Why pay for an audit before going straight to a build?+
Two reasons: the audit pays for itself by surfacing whether a custom build is even the right call (sometimes it isn't), and it's the cheapest way to find out if we work well together before either of us commits to a 4–6 week build. If you hire me, the $4,900 is credited in full.
How can a solo principal deliver in weeks when consultancies quote months?+
No discovery phase, no committee, no junior team learning your domain on your dime. I scope the build during the audit, then ship it. And since 2022, assisted programming has slashed development timeframes by roughly 80% — now is the time to return to homemade applications. The case studies above are real timelines.
What happens after you ship? Who keeps it running?+
It's plain code in your repo on infrastructure you control — any developer can maintain it. I'm available for ongoing work if you want me, but you're not locked in. No license to renew, no platform to migrate off of later.
What if my stack isn't in the integrations above?+
If it has an API or a database, I can connect to it. The marquee is just the common ones — the audit confirms exactly what I'd need to build for your stack.
// honest disclaimer — this isn't for you if:
- ×Your annual SaaS spend is under $5,000 — the savings won't justify a custom build yet.
- ×Your finance team has settled on OpEx predictability as a strategic choice. The audit's recommendation pushes the other way.
Legacy BI Replacement Audit
A detailed comparison of your current BI stack against a custom-built equivalent — 3-year total cost of ownership, IFRS/ASPE capitalization eligibility, SR&ED tax credit potential, and switching risk. You'll have the full picture before committing to anything.
- ✓If you hire me, the $4,900 is credited in full to your build.
